What will be big with teen readers in the coming months is something that all young adult, or YA, authors think about on a regular basis. What will be the new trend? What will be hot? What will teens be drawn to next? And most of all…what will sell?
A recent article by CNN delves into possible future trends that could catch teen readers’ attentions next. Books with plots that contain current issues like terminal illness are projected to be huge thanks to authors such as John Green. And while paranormal and dystopian books are still popular, themes like mystery, horror, fantasy, and anything having to do with zombies are all on the rise.
But the one thing I took away from this article was its take on the New Adult genre. The article explained that the latest trend with teens is New Adult, or NA as it is commonly called, which contains much sexier, and typically more adult storylines. The main characters are generally college age and involve steamier scenes which are attracting younger readers. This shouldn’t be surprising since it seems that more R-rated movies are being targeted at teen audiences than ever before.
There seems to be a bit of irony involved in this trend. I know that when I’m writing my YA books, my target audience is aimed at teens. I try to incorporate issues and topics that appeal to a teen reader. But I know for a fact that many of my fans and readers are adults. And now there are many NA books that are written for adults that are attracting a growing teen audience.
So, what is a young adult author to do? Do we incorporate sex or hotter storylines in our books to attract those teen readers who are reading NA? Do we delve into darker and more adult topics to find a wider audience?
I don’t think there is any need to compete with NA. Nor should we. NA has a place in modern literature and their authors have earned a place on our bookshelves. But to paraphrase “Field of Dreams”…If you write it, they will come.
There is enough angst involved during the teen years to fill the literary needs of young adults – first love, bullying, eating disorders, peer pressure, rumors, and hundreds of other pertinent topics that affect high schoolers every day – without having to compete with more adult fare. And the fact that adults are reading YA shows that there is an ever-expanding interest in what makes YA truly great. It’s not about the romance – it’s about discovering who you really are and who you are destined to become.
What do you think? Check out the article below and tell me your thoughts.